How to create memorable nutrition content to share with your clients
If you’re wondering how to create memorable nutrition content for your clients, we’ve got you covered. From infographics to videos, here’s how you can provide accurate, up-to-date nutrition information for your clients.
The world of nutrition is fast paced and ever-changing, and while this is exciting, it’s even more important to stay up-to-date on the latest research so you can provide the most accurate information possible.
While sorting through complex research data may be up your alley as a dietitian, your clients are looking for easy to understand information that will benefit them in the long run. So, what are some ways that you can create memorable nutrition content that will resonate with your clients while still being accurate, concise, and up-to-date?
Before diving into some ways to do this, let’s first understand why content strategy is important and how you can use it to your advantage.
Why is nutrition content strategy important?
Creating content can seem like a daunting task, which is why it’s important to have a solid content strategy. By definition, content strategy is meant to keep you on track regarding marketing efforts, as it helps drive traffic, leads, engagement, and other business outcomes. However, if you don’t have a well-defined strategy you can waste a lot of time creating content that won’t resonate with your audience.
Your nutrition content strategy should focus on:
- What you want to accomplish
- Who you’re trying to reach
- The types of content you’ll publish (long form articles, videos, infographics, reels, etc.)
- How to make your content unique to your brand
- Manageable goals to create consistent content
- How you can promote and amplify your content
- Varied content to reach the maximum amounts of people (such as appealing visuals, short inspirational messages, in-depth articles, videos, emails, or case studies)
- How to define success metrics
- Staying true to the core values of your business
Tip: having a game plan and setting weekly or monthly goals can help significantly in generating more memorable content for your nutrition clients.
5 ways to create memorable nutrition content
Once you have a nutrition content strategy in place, you can start creating high quality content. But where do you start, and how can you make the most out of each piece of content? Let’s dive into some ways for how you can create memorable nutrition content.
Tip: make sure your content is seen by even more people by incorporating certain SEO strategies. Learn more about the importance of SEO for nutrition professionals here.
Infographics pack a powerful punch, as they are an eye-catching way to spark interest, provide important information, and market your brand. Whether you create infographics on the latest nutrition statistics, tips for healthy eating, or cheat sheets for meal prep, you can share visually pleasing information that is still relevant to your audience. Moreover, you can incorporate these infographics into your social media strategy, add them to blog articles, or use them as part of an email marketing campaign.
Email marketing is a powerful tool to share information about your services, discounts, or upcoming events. To make the most out of your email list, you can create toolkits that offer free content in exchange for emails. This could be creating meal prep guides, healthy meal ideas, or other wellness content, but in general, it should be relevant to your audience and in line with your brand. By creating free content for people to use, you provide value in exchange for their email, which you can then use to send out content that will further market yourself.
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Video nutrition content
Videos are an engaging way to reach your audience and potential new clients, as it provides a chance for people to get to know you on a more personal level. Additionally, you can use these videos to cross promote on other platforms; for instance, if you create a video for Youtube, you can re-share to Facebook and post as an IG video. You can also create a reel for TikTok and re-use it on IG reels to get the most out of your content. Some video ideas include:
- A day in the life of an RD
- What I eat in a day
- Best healthy breakfast recipes
- Meal prep tips
- Workout routine
- How you make your favorite recipe
- Health and wellness tips
Overall, people respond the best to videos when they are authentic and you’re passionate about the topic. If your videos align with your brand, you can cross promote them in many ways and provide your audience with memorable content that they will enjoy.
Utilize social media
Taking advantage of social media platforms is one of the most efficient (and easiest) ways to share content with your audience. Whether it’s reposting your own videos, posting articles, or resharing other people’s content, you can make these platforms work for your brand and reach a large number of people while staying true to your niche. Some ways you can use social media to your advantage include the following:
- Create shareable and engaging content (such as infographics, IG slides, TikTok videos, or interviews)
- Make nutrition based quizzes
- Share information about upcoming events
- Talk about trending nutrition topics (in relation to your brand)
- Share long form content (such as your own blogs or other articles)
When you create memorable content on social media, people will be more likely to save it and refer back to it. They will also associate you as a leader in the industry who shares relevant and up-to-date information surrounding nutrition, health, and wellness.
Take advantage of reviews
Nothing speaks greater volumes than having other people rave about your services. By encouraging clients to share their reviews and experiences on your website, you will boost your online reputation and continue to build rapport within the industry. Moreover, you can turn those reviews into social media content and share them with your audience, as this will showcase your services, highlight other people’s success, and instill a greater sense of trust.
Creating nutrition content for your clients may seem like a daunting task, but it doesn’t have to be. Having a content strategy helps drive traffic, leads, and engagement, all while keeping your marketing plan on track. By establishing a solid content strategy, you can create memorable content (such as infographics, videos, and lead magnets) that provides your audience with the most accurate, concise, and up-to-date nutrition information possible.
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