Nutritionists, here is how to use TikTok for business

Nutritionists, here is how to use TikTok for business

TikTok is not only an entertaining platform on social media, but also serves as a resourceful tool that can help promote your nutrition business and increase your clientele. Here is how to use TikTok for business.  

TikTok has become one of the most widely used apps across all of the social media. Engrained with funny videos with viral dances and pop culture trends, TikTok offers users endless amounts of content that tailor to the interest of the user. 

In addition to its trending dances and comical videos, TikTok is being used by business owners to promote their businesses, build a larger following, and increase revenue. As a dietitian, you can use this platform to your advantage by creating content and reaching a larger audience. 

But why is TikTok so valuable for your nutrition business, and where should you start in order to gain traction? Here’s what you need to know about how to use TikTok for business. 

Why should you promote your business on Tiktok?

Almost 18 million Americans have TikTok downloaded on their smartphones. Not to mention, the average user spends more than 1.5 hours on TikTok a day. Since TikTok is the most popular app globally, using this platform may help you gain visibility and interest regarding your nutrition business

How to Use TikTok for Business: A Step-by-Step Guide

You may have used other social media platforms to market your business as nutritionist. However, you may be wondering how you can use TikTok. Here is a step-by-step guide on how to use TikTok for business. 

Step 1: Get a TikTok Business Account

The first step to getting a TikTok business account is downloading the TikTok app. Once you have downloaded the app, you will need to go to your profile page and open the Settings & Privacy tab in the top right corner. 

From there you will need to select “Manage account.” Then, select “Switch to Business Account.” Lastly, identify the category or categories that align with your business, such as Health & Fitness or Nutrition. 

Step 2: Define a TikTok winning strategy

TikTok is a rapidly evolving platform with its own unique algorithm and features. Defining a TikTok winning strategy will ensure you will deliver quality content that draws your audience's interest to your business. Here are some things to consider when coming up with a strategy for using TikTok. 

  • Follow similar creators. It is important to take some time to familiarize yourself with the app and plan out how you intend to use it. Connect with other nutritionists on the app, and learn how they established their profiles and methods of creating content.

  • Identify your target audience. Knowing your audience is key to being successful in promoting your business on TikTok. It is important to consider who your audience is and what their interests are, so you can optimize client engagement and build your following. 

  • Set goals. Progress can not be measured without setting goals. Setting goals will allow you to stay on track, provide accountability, and lead you toward success.

  • Plan out your content. Schedule time to focus on what you want your video content to look like on TikTok and what you need to do in order to produce such content. You can do this by creating a content calendar to keep things organized.

Step 3: Optimize your TikTok profile

Your TikTok profile should include a profile photo, a short bio about your business, the services you provide, and how your audience can get involved in your business. 

You can also optimize your TikTok profile by attaching a link tree to your TikTok profile. This provides your audience access to links regarding your brand’s content on other platforms, along with links to the products and services your business offers. 

Step 4: Create relevant content for your clients

You can reach a broader audience by creating fun, entertaining, and relevant content. For example, as a dietitian, you could create and post how-to TikTok videos and tutorials to educate your audience on nutrition-related topics. 

Ultimately, connecting your knowledge and business goals with your creativity allows you to create engaging content to gain clients and grow your business. 

TikTok Hashtag Tips and Tricks for Nutritionists

Including hashtags relevant to your business will help drive traffic so that you can increase views, likes, and shares. Here are some examples of hashtags you can utilize when advertising on TikTok and using TikTok for business:

.#nutrition #fitness #health #healthylifestyle #healthy #healthyfood #weightloss #diet #motivation #workout #gym #fit #wellness #food #lifestyle #fitnessmotivation #healthyliving #bodybuilding #healthyeating #fitfam #vegan #protein #training #exercise #nutritionist #eatclean #personaltrainer #foodie #weightlossjourney #bhfyp

Step 5: Engage your audience and grow your community

Once you have created relevant content for your audience, you need to engage your audience. This may include replying to comments, utilizing the Q & A feature on the app, or even increasing your content production to reach more potential clients. 

Ultimately, engaging your audience will continue to provide your viewers with the content they wish to see most and build a community that values and trusts you as a nutritionist. 

Step 6: Dig into analytics

Analytics is a key part of monitoring how your content performs. Digging into analytics will allow you to understand your audience demographic, location, and the number of views and clicks your videos or business links receive. 

Understanding these metrics will help you create content that fits your audience’s interests, which can lead to an increase in your TikTok engagement. 


With its growing popularity, TikTok is an invaluable tool to use for business. Creating content that is entertaining, engaging, and relatable to your audience on TikTok allows you to reach a wider audience and drives success for your business. With this step-by-step guide on how to use TikTok for business, you will be on your way to internet success. 



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Top 64 TikTok Stats You Need to Know in 2023. Retrieved on January 9, 2023 from