6 ways to build trust with future clients using social media
Social media is a great way to share information, garner outside attention, and build trust with future clients. From authenticity to consistency, here are 6 ways to build the “know, like, and trust factor” with potential clients.
Whether you’re looking to grow your business, retain clients, or market a service, social media is one of the best ways to put yourself out there and stand out from the crowd. But with so many platforms available, how can you establish the “know, like, and trust factor” to get more clients? Here’s what you, as a nutrition professional, need to know about establishing trust on social media.
How to build trust with future clients using social media
1. Be authentic
It can be easy to hide behind a screen and create a different persona on the internet, but if you want to build trust with future clients, you should strive to be as authentic as possible.
For instance, the tone you use on social media should be the same as you use with your clients in person, and how you interact with people online should also reflect how you deal with real-life relationships. The more genuine you are, the more your nutrition clients are going to trust you and be willing to listen to your nutritional guidance.
You can also stay authentic by choosing to niche down. This will narrow your focus and allow you to fine-tune your services, thus helping you gain long-lasting clients, have more financial success, and give your business an advantage, as not everyone in your industry is going to specialize in the same things you do. As a result, you will be able to eliminate a large chunk of your competition and set the stage for growth later down the road.
Moreover, niching down also allows you to build your brand, increase your reputation, and build a loyal clientele base. Ultimately, this helps your business become more effective and encourages more people to trust in the services you offer.
2. Don’t overhype your skills
If you exaggerate your skills, this can mislead potential clients and make them feel disappointed in your abilities. While it can be easy to oversell yourself on social media, be sure to only post about things you are capable of.
Whether this is counseling, a certain specialty, or other consulting services, you should only highlight the areas you are an expert in, as this will further help build trust with future clients.
3. Pay attention to branding
Having a brand kit goes a long way in establishing the know, like, and trust factor for potential nutrition clients. Your logo, colors, and fonts should be front and center across all social media platforms and can be used in graphics, videos, shared articles, and more. This will keep branding consistent, make your business look more professional, and help to draw people in.
Find out more about building your personal brand as a nutrition professional in this article.
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4. Share high-quality content
Social media is all about being consistent, so by posting regularly, you will not only help the algorithm, but you also increase the chances of reaching other potential clients.
One way to increase consistency is by sharing high-quality content that relates to your brand and appeals to your audience. Whether it’s a piece from your blog or re-sharing someone else’s article, you can build trust with future clients by creating social media posts that are relevant to your business.
And don’t forget that the sky's the limit when it comes to content–you can turn articles into graphics, videos, and reels to reach more people and further engage your audience.
5. Engage in conversations
One of the best ways to build a trust factor with potential clients is by allowing people to engage and have conversations on your social media platforms. This means keeping your comment sections open, likes available, allowing shares, and opening up your direct messages. This helps your followers feel like their input is valued and wanted.
However, not all conversations can be fruitful; if people leave hateful comments or start an unproductive thread, you have every right to respectfully disengage and block them if things get out of hand.
6. Talk about yourself in moderation
While the focus of your social media platforms should be on how your nutrition services can help any future or current clients, it’s also important to be relatable and share some personal information with your audience. Sharing a few life updates, anecdotal stories, or relevant quotes make you more relatable and help people get to know you more.
However, there is such a thing as over-sharing; your public social media should only be reserved for your business ventures. An excessive amount of personal sharing or humble bragging can come across as negative and can be harmful to your business. If you want to share more of your personal life, create a separate account and put it in private so that your information isn’t visible to everyone.
7. Choose the right social media channels
Nowadays, there are many different social media platforms, and it is not always easy to know which ones you should have an active presence on.
It all comes down to your target audience. You need to understand who your potential clients are and in which channels they might be. Instagram can be a great channel to be in, since it is a very visual platform, that allows you to showcase yourself as a professional, share recipes, blog articles, and your expertise overall.
Facebook is also still a good platform to be seen since it has a large user database worldwide, and it includes people of all ages - so there is a chance that your potential clients have an account there. Learn more about how you can promote your nutrition business on Facebook.
Social media is one of the best ways to help potential clients become trustworthy of you and your services. By being authentic, sharing high-quality content, and engaging in conversations, you can stand out from the nutrition crowd, market your services, and build trust with future clients.
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