8 ways to grow your business and attract more clients
If you’re a nutrition professional who wants to grow your business, attract clients, and showcase your experience, then utilizing certain strategies should be high on your priority list. Tactics such as SEO, social media, network events, and thoughtful follow ups help increase revenue, exceed expectations, and improve referral rates to keep your current (and future) clients coming back for more.
Looking for ways to grow your business as a nutrition professional and entrepreneur certainly isn’t easy. Thanks to the internet, you can find other dietitians who may offer the same services you do, which makes it even more challenging to set yourself apart and attract more clients. So, what are some ways that you can stand out from the competition, increase revenue, and gain additional clientele all while showcasing your experience? We’re sharing our best 8 tips to help you grow your business, stay true to your brand, and keep your current (and future) clients coming back for more.
8 ways to grow your business, showcase your experience, and attract more clients
1. Find your niche
While it may seem counterintuitive, you can grow your business even more by choosing to niche down. This will narrow your focus and allow you to fine-tune your services, thus helping you gain long-lasting clients, have more financial success, and give your business an advantage, as not everyone in your industry is going to specialize in the same things you do. As a result, you will be able to eliminate a large chunk of your competition and set the stage for growth later down the road. Moreover, niching down also allows you to build your brand, increase your reputation, and build a loyal clientele base. Ultimately, this helps your business become more effective and encourages more people to trust in the services you offer.
Tip: Here are some of our best suggestions to niche down and help take your business to the next level.
2. Update and optimize your website
When people come to your website, would they see a professional design that’s consistent with your image, highlights client results, showcases your experience, and pops up first on a search result? If you’re not sure about the answer to these questions, then it may be time to update and optimize your website. Your website acts as the hub for your social media presence, portfolio, and overall experience, so your site design should highlight all of that to showcase your activities and achievements. Additionally, your website should have great SEO, as this aids in the process of improving your site’s visibility when people search for products or services related to your business. SEO is a valuable tool for brand awareness, increasing your reach, and showcasing yourself as a trusted expert in the nutrition field, so by having good SEO incorporated into your website, you can expand your online presence and continue to attract clients.
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Whether it’s online or in-person, networking events are a great way to reach potential clients and engage with other nutrition professionals. These opportunities allow others to get to know you better, which can turn into meaningful relationships that will benefit your business and career. However, not all networking events are created equal; it’s important to find events that offer learning opportunities that you’re genuinely interested in and appeal to your target audience. If you attend an event that doesn’t match your interests then you won’t be able to connect with future clients or other like-minded nutrition professionals.
4. Establish yourself on social media
Taking advantage of social media platforms is one of the most efficient (and easiest) ways to grow your business and share content with your audience. Whether it’s reposting your own videos, posting articles, or resharing other people’s content, you can make these platforms work for your brand and reach a large number of people while staying true to your niche. When you create memorable content on social media, people will be more likely to save it and refer back to it. They will also associate you as a leader in the industry who shares relevant and up-to-date information surrounding nutrition, health, and wellness.
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Need more ideas? Here are some other ways to create memorable nutrition content.
5. Use referrals
Nothing speaks greater volumes than having other people rave about your services. By encouraging clients to share their reviews and experiences on your website, you will boost your online reputation while building rapport within the industry. You can also turn these reviews into social media content and share them with your audience, as this will showcase your services, highlight other people’s success, and instill a greater sense of trust. See more examples of how to do this here.
6. Go the extra mile
If you want to deliver an amazing experience for your clients, don’t hesitate to be thoughtful and go the extra mile. For instance, taking the time out of your day to wish your clients a happy birthday, congratulate them on reaching a milestone, or simply following up after a session speaks volumes and shows that you’re thinking about them. While this may seem like a small thing to you, it will greatly resonate with your clients, make them feel appreciated, and enhance their experience with you.
7. Listen more than you talk
The power of helping clients comes through talking less and listening more. When you really listen to what your client has to say and understand their struggles, you’re able to better offer nutritional guidance, showcase your expertise, focus on their needs, and provide an overall memorable experience.
8. Exceed expectations
Don’t overpromise and underdeliver; it’s better for you to establish realistic expectations and then go above and beyond to leave a lasting impression. With each client, don’t settle for average–ask yourself “what more can I do?”, create a plan, and act on it. By exceeding expectations, it will turn your average clients into raving fans who are much more likely to refer to you to their friends, family, and coworkers.
While there are many dietitians who may offer the same services you do, you can set yourself apart by niching down, targeting a certain clientele, and showcasing your experience through your website and social media platforms. Tactics like SEO, network events, referral systems, and thoughtful follow ups can be incredibly vital to utilize when growing your business. Not only will these help increase revenue and boost website traffic, but they will keep your current (and future) clients coming back for more.
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