How your nutrition website can grow your audience
Having a nutrition website is now more important than ever. We live in a digital age where any consumer can search online for any type of service, including people looking for nutrition services or professionals to help them reach their goals.
The New York Times said that, while stuck at home, people are looking to connect and entertain themselves, interestingly, turning away from their phones.
With that being said, have you ever thought about creating your own personal nutrition website? The best time to start was yesterday, but the second best time to start is today!
In this article, we want to show you how a webpage can help you grow your audience.
Why should you create a personal nutrition website?
Having a nutrition website for your nutrition practice will help you increase the number of potential clients you can reach, and it can have a significant impact on your business. But, just as important, it also adds credibility to it.
That means your website is a powerful marketing tool, and it can help you get a competitive advantage compared to other nutrition and wellness services.
As the saying goes, "Out of sight, out of mind", and in marketing, it really works that way. People like to look for online reviews and content before they choose a service. So, don't stand behind and be present when they search for you.
Creating nutrition content articles
All the communication on your website should be directed to your targeted audience. This means that your content should answer the questions they are asking online.
You should start by presenting yourself to your potential clients and making them feel like you are conversing with them.
Mentioning your background and credentials, your specialties, and what problems you can solve is essential so they can learn to trust you, know what to expect, and, most of all, know that their problems can be solved.
How to know what to write about
Creating nutrition content is much more than a creative process. It should also have a strategy.
When creating a nutrition blog, you should consider what your clients are currently looking for on the internet. For example, right now, clients might be searching for ways to stay healthy at home or how to increase their immunity.
In ubersuggest.io, you can quickly check how the online searches have been in the past months, based on keywords. For example, the keyword immunity search has increased in the past 3 months, and 9556 people clicked on related articles, most of them between 18-24 years old and 35-44 years old.
We can collect valuable information regarding this topic (and any keyword you want to write about) and who is searching for it. Furthermore, we can also see related keywords and check what articles are ranking on the first pages right now - better yet, you can skim through these articles to get more ideas and to write even better content.
Best practices for creating a good blog post
The title of the article is crucial. It should be around 60 characters, and the keyword should be right at the beginning of the phrase.
An example of a good title would be: "Immunity-boosting foods and COVID-19 - what should I eat?" since it includes keywords currently being discussed.
The keywords you want to rank your article with (in this case, immunity-boosting food and COVID-19) should also appear several times during the article, between 4 to 6 times, as long as it makes sense.
The article should be no shortes than 700 to 1000 words as longer articles with relevant content tend to rank higher in Google search pages.
Make sure to add an introduction, the body of the article, and a conclusion. Then, you can use the conclusion as a way to invite your client to learn more about services by sending you an e-mail or message or scheduling an appointment with you.
Additionally, it is important to include links within your article:
- Articles from high ranking websites, such as WHO, the BDA or EatRight, Healthline, or Examine.com;
- Previous articles on your blog or your scheduling link.
Creating an article for your clients is an excellent way for them to get to know you. That will you can start building a relationship with them, and after they "consume" free content from you, they'll be much more available to book a paid service.
Check Neil Patel's Guide to Writing Blog Posts That Rank in Google’s Top 10.
We'll show you two examples of nutritionist professionals who created their website with Nutrium.
Kurt Dixon created his website in October 2018, and since then, he has published several recipes for his clients and the general public. By sharing content consistently, his page has already reached 1698 unique visits.
Victoria Kolozian is a nutritionist, and she decided to create her website in October 2018.
She has published more than 20 recipes, shared her page on social media (Instagram and Facebook), and since then, around 500 unique visitors have already visited her main page and her recipe page. This means 500 different people accessed her page, 500 potential new clients.
It should be noted that on Nutrium page, apart from publishing recipes, each nutritionist professional can add a link to their social media handles and be contacted by potential clients through the button contact.
Nutrium's website does not work only as a way to share your work. It also allows you to be easily found on Google.
For example, if you Google victoria kolozian nutritionist, dietline nutritionist, Victoria's page shows in 1st place in the search.
These are only two of the hundreds of examples we have come to know that left us overjoyed!
How to create your nutrition website
There are several platforms where you can create your website, such as WordPress, Wix, etc. However, on Nutrium, it will only take you 2 minutes, and you don't need to be an internet geek. And the best part is that it is free!. Check here how to do it.
Advertise to the world who you are, what you do, where, and how your clients can find you. It will surely make a difference in your business!
Access Nutrium now and create your online page.
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If you want to subscribe to one of our plans, but you're unsure which one you should choose, check this article or get in touch with us through the online chat.